Impulse buys just got healthier!
Go Healthy Houston is piloting a healthy choices aisle in Watkin’s Supermarket on 10510 Cullen Blvd. A healthy choices aisle features fresh produce and healthy snacks instead of unhealthy snacks and candy in one of the store’s checkout aisles. By using the healthy choices aisle, customers can avoid impulse purchases of unhealthy items while they are waiting to checkout.
Initial observations show that customers like the idea of having healthy food and beverage options in the checkout area, and store personnel have seen sales increase for many of the healthy items displayed. Go Healthy Houston hopes to build upon the success of this pilot and add healthy choices aisles to other grocery stores throughout Houston to help make the healthy choice the easy choice.
Visit Watkin’s Supermarket:
10510 Cullen Blvd.
The Watkin’s Supermarket healthy choices aisle was made possible by a collaborative partnership between CAN Do Houston and GO Healthy Houston